That said, Rankin said the company will explore doing the service on Apple’s platform as well. Rankin said that Bee7 targeted Android because developers struggle to make money on that platform, in comparison to iOS. Those who do so before March 31 will get a special promotional deal. “We’ve grown exponentially in the last seven weeks,” Rankin said.ĭevelopers integrate the Bee7 software development kit into their app. Rankin joined four months ago to create Bee7 as a separate business. Outfit7, headed by chief executive Samo Login, has 140 people working on games and apps, while Bee7 has 20 people in London, Singapore, and San Francisco. It increases retention up to 40 percent compared to other ad-based promotions, Rankin said. Bee7 both monetizes and engages players who don’t pay, as it improves engagement with an app even if users don’t typically make in-app purchases. Rankin said that Bee7 isn’t in the business of serving ads that disrupt the user experience and annoy players, as it delivers game ads to game players.
Gamers win because they get non-intrusive way to discover new games and they get rewarded for playing games they like.
“We believe rewarding loyalty is by far the best form of cross-promotion,” Rankin said.ĭevelopers win because they can access inventory from hundreds of millions of active app installs from Outfit7 and its third-party publisher partners.
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